Hi, I’m Alex.
Product Design / User Experience / Brand / Product-led Growth / Product Management
I became a designer to find meaningful ways to put my creative energy to good use. Over the last 12 years, I’ve focused on early stage start-ups in Silicon Valley focused on making our world (and its people) better: healthier, more cooperative, more sustainable.
Below you will find some of the projects I’ve led and clients I’ve worked with—reach out to learn more about my design process and view more in-depth work.
Almond ObGyn
Branding, Website, Patient/Provider Dashboard UX
Almond is reimagining ObGyn care by providing a root cause, functional approach both in-person and over video—focusing on lab testing and in-depth condition-specific service offerings. I launched their new brand and website and lead the user experience of their online booking experience as well as their patient and provider dashboard.
Branding / Product Design / User Experience / User Research / Product Vision & Management
View Website • Details Available Upon Request
Mango
Branding, Website & Dashboard UX
Mango was born when an employee at Uber saw the incredible amount of e-waste being generated and realized the opportunity to make his company more sustainable, while reclaiming the value inherent in the old technology. Mango provides an e-waste destruction, decommission and resale platform that makes it easier for companies to do the right thing while allowing them to reclaim the value inherent in their unused and outdated IT technology. I led the design process for the total rebrand of Mango (fka Relab)—redesigning their new website, marketing campaign and customer portal from the ground up.
Branding / Visual Design / User Experience / Product Design / User Research / Rapid Prototyping
View Website • Details Available Upon Request
Trove
Branding & Marketing
Website Launch
Trove is a white-label Circular Shopping solution that empowers premium and luxury brands to take back supply and control their own resale channel and user experience. As brands begin to cash in on the power of resale, Trove has grown quickly and our brand also needed to evolve in order to speak to the right audience. I worked closely with the executive team to bring the updated brand voice and story to life, while pairing with developers to ensure the vision was executed to pixel perfection and launched on time.
Visual Design / Communication Design / Branding
View Website • Details Available Upon Request
Trove + Nordstrom
Resale Platform UX
As the Lead Product Designer at Trove, I was responsible for the digital user experience of Nordstrom’s new Resale Brand, See You Tomorrow. I led the design process for the consumer website, trade-in program, curation app and point of sale user experience. We launched with resounding success, with the NYC flagship store pop-up shop being curated and designed by Olivia Kim.
Product Design / User Experience / Service Design / Branding
View Website • Details Available Upon Request
Guidewheel
Remote Factory Monitoring App
Guidewheel (fka Safi Analytics) was founded by Stanford d.school alums who were on a mission to give factories in developing countries the tools they needed to track production and increase their energy efficiency. I led the founders through a branding process in time for their next fundraise. We then moved onto a user centered design process for the launch their software-as-a-service remote factory monitoring dashboard. The end-product was deeply informed by the on-site user research we conducted in their newest market, the factory-centered city of Monterrey, Mexico.
As a leader in AI-powered FactoryOps, Guidewheel raised a $31 million Series B funding round led by Decarbonization Partners, a partnership between BlackRock and Temasek.
Product Design / User Experience / Design Research / User Testing / Systems Design
*Details available upon request
Better Therapeutics
Digital Therapeutic for Reversing Cardio-metabolic Disease
Better Therapeutics pioneered a prescription digital therapeutics platform for treating cardiometabolic diseases, like Type II Diabetes and heart disease. I was responsible for the design of their chat bot, Cassie, which employed Cognitive Behavioral therapy techniques to help patients track their progress, transform their eating habits, receive support from the Better health coaches to reach their goals and get better.
Product Design / Communication Design / User Experience / Rapid Prototyping
Details Available Upon Request
Hylo
Social Coordination for Collective Action
Hylo is best described as a “social network for good”—free from ads and other distractions, it is a place to go to get work done with your team, to focus on working together in order to create positive change. I led the design process at Hylo, and was responsible for the user experience of their community-centered social action network. I worked closely with the CEO, product manager and developers to ensure the problem space was well-understood from a user’s perspective. In March 2020, Hylo was acquired by Terran Collective, in partnership with Holo.
Product Design / User Experience
View Website • Details Available Upon Request
Public & Live
As the Lead Designer at Trove, I designed the Resale User Experience for each of these brand partners, helping them take back control of their brand and become more sustainable companies.
